Salesforce Marketing Cloud lead

Job Title: Salesforce Marketing Cloud Lead
Location: Abu Dhabi UAE
Experience: 8-10 yrs
Work Model: Hybrid

Overview:

Salesforce Marketing Cloud Lead Overview Seeking an experienced Salesforce Marketing Cloud (SFMC) Lead to own the technical strategy architecture and optimization of enterprise marketing automation. This role focuses on platform scalability governance and data-driven personalization not campaign execution.

Key Responsibilities:
Lead architecture and optimization of SFMC modules (Email Studio Journey Builder Mobile Studio Automation Studio Cloud Pages).
Design scalable frameworks and automations for efficiency compliance and reuse.
Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors. Use AMPscript SSJS and SQL for personalization and audience segmentation.
Develop intelligent journeys and automations with monitoring and alerts.
Enforce data governance privacy (GDPR CAN-SPAM) and audience consent management.
Collaborate with CRM IT and Marketing teams to align data and technical strategies.

Qualifications:
Bachelors degree required; advanced degree preferred.
8 years of Salesforce experience
5 years of hands-on SFMC technical experience.
Strong in AMPscript SSJS SQL HTML/CSS.
Proven experience integrating SFMC with Salesforce CRM.
Knowledge of Einstein and AI features in SFMC.
Certifications preferred: SFMC Developer Consultant Administrator.
Excellent documentation troubleshooting and leadership skills.