The Role

• Drive the growth of du Pays digital remittance proposition within the Bangladeshi expatriate community across the UAE supporting the wider objective of providing secure convenient and cost-effective international money transfer solutions.
• Take ownership of customer acquisition activation retention reactivation and remittance transaction growth within the assigned Bangladeshi community segment reporting to the Channel Lead with functional oversight from the Remittance Lead du Pay.
• Operate in a UAE field-based capacity as a sales and customer activation professional converting direct community engagement into measurable commercial outcomes rather than focusing primarily on marketing or event coordination.
• Build a strong and sustainable presence within the Bangladeshi community by developing trusted relationships with customers employers labour accommodations community leaders associations retail businesses social groups and other influential community networks.
• Leverage a strong understanding of Bangladeshi community dynamics remittance behaviour customer needs peer influence employer relationships and community decision-making patterns to accelerate du Pay adoption.
• Engage effectively across blue-collar workers skilled labourers service-sector employees transportation workers SME owners professional workers community associations and retail business operators.
• Drive customers through the complete remittance journey from app registration and KYC completion through wallet activation first remittance transaction repeat usage and long-term active-customer status.
• Deliver tangible business outcomes including new customer registrations KYC completion first-time remittance transactions repeat transactions dormant-customer reactivation Monthly Active User (MAU) growth and increased remittance volume.
• Capitalize on the Bangladeshi communitys high remittance frequency strong word-of-mouth influence peer-led adoption behaviour employer-community relationships and active community networks to generate sustainable customer growth.
• Establish strong community credibility through consistent field presence accessibility relationship building and trust recognizing these as critical drivers of adoption within the Bangladeshi remittance corridor.
• Serve as the commercial link between du Pay and the Bangladeshi community translating community access and relationships into active remittance customers repeat transactions and sustainable business growth.

Duties and Responsibilities

• Develop and manage community relationships across key UAE locations including Sonapur Muhaisnah Al Quoz Jebel Ali DIP Sharjah Industrial Areas Ajman Industrial Areas labour accommodations and worker housing clusters.
• Build and continuously maintain an active database of community contacts retail partners employers community leaders and social-group administrators while identifying new customer-acquisition opportunities within assigned territories.
• Execute customer-acquisition campaigns through field visits community referrals retail activations employer partnerships accommodation visits and community gatherings.
• Drive app downloads registrations KYC completion and wallet activation providing hands-on customer support throughout the onboarding journey.
• Own the conversion funnel from Registration KYC Completion Wallet Activation First Remittance Transaction Repeat Transaction Active Customer ensuring customers progress through each stage and registered users convert to active remittance customers as quickly as possible.
• Build strong working relationships with construction companies labour suppliers cleaning companies manufacturing operations facility-management companies and logistics providers.
• Conduct onsite employer campaigns focused on employee onboarding customer education registration drives and first-transaction activation.
• Develop relationships with Tier 1 community influencers including community leaders association representatives business owners community organizers and labour supervisors.
• Develop relationships with Tier 2 community influencers including WhatsApp administrators Facebook group admins social-media influencers and local content creators leveraging trusted community members to generate referrals and drive adoption.
• Execute weekly accommodation activations retail activations community outreach visits and employer-engagement sessions.
• Execute monthly community events Bangladesh-focused gatherings awareness programmes sports sponsorships and customer-referral initiatives ensuring every activity generates measurable acquisition and activation results.
• Convert registered-but-never-transacted customers into first-time remitters; drive first-time users to complete a second transaction within 30 days; increase transaction frequency among active users; reactivate dormant customers through targeted outreach and follow-up; and develop referral and loyalty engagement plans for high-value customers.
• Monitor competitor activity across Al Ansari Exchange Lulu Exchange Al Fardan Exchange Careem Pay e& money BOTIM Pay Remitly TapTap Send and Comera Pay.
• Track exchange rates transfer fees promotional campaigns referral bonuses and cashback programmes and provide weekly reporting and actionable recommendations.
• Maintain accurate and timely CRM records covering community visits customer interactions registrations activations employer meetings leads generated referrals and transactions influenced ensuring all activities are logged within the companys CRM platform.
• Deliver monthly performance expectations of 150250 new registrations 70120 first-time remittance transactions 5080 dormant-customer reactivations at least 50 community visits at least 15 influencer/community meetings and at least 8 activation campaigns together with assigned community remittance-volume active-user-growth MAU and registration-to-activation conversion targets.

Requirements

• Fluent Bengali communication capability is mandatory; English Hindi and Urdu are preferred additional languages.
• Minimum 24 years of UAE experience with proven field-sales exposure and demonstrated customer-acquisition and relationship-building capability.
• Comfortable operating in labour accommodations and industrial environments and able to work independently across the UAE.
• Relevant experience within remittance companies exchange houses fintech businesses telecom sales banking acquisition merchant acquisition or FMCG field sales will be highly preferred.
• Demonstrate strong community engagement field-sales execution relationship management customer acquisition negotiation and influencing territory management employer-relationship development problem solving CRM/reporting discipline and a target-driven mindset.
• Demonstrate credible existing access to Bangladeshi community groups associations or networks in the UAE as well as relevant employers camp operators or labour accommodations.
• Be able to evidence previous monthly sales targets and achievements and articulate a practical approach to acquiring and activating 100 new remittance users within 30 days.
• Demonstrate a structured strategy for dormant-customer reactivation and provide an example of a community activation campaign personally executed that delivered measurable results.
• Performance incentives are commercially aligned to first-time transactions repeat transactions dormant-customer reactivation registration-to-activation conversion and CRM/reporting compliance with the strongest emphasis on first-time transactions.
• Benefit from a market-competitive compensation package complemented by a lucrative performance-linked incentive structure that rewards customer activation repeat usage reactivation commercial growth and disciplined execution.
• The ideal profile is a community-connected sales professionalnot an event coordinator or marketing executivewho understands the Bangladeshi expatriate community builds trust rapidly and consistently converts engagement into active remittance users repeat transactions and sustainable remittance-volume growth.

Market competitive salary and lucrative salary structure.

Company provided visa health insurance and yearly airfare.