New Media Specialist

New Media Specialist

HYF Medical Center Dubai UAE

Position: New Media Specialist

Department: Marketing & Business Development

Location: Jumeirah 1 Dubai UAE

Employment Type: Full-time

Vacancies: 1 Position

Salary: AED /month

About the Position

HYF Medical Center is looking for a creative proactive and results-oriented New Media Specialist to support our social media content creation digital marketing and online patient acquisition activities.

The ideal candidate should have hands-on experience in social media operations content creation short-form video digital marketing healthcare medical aesthetics beauty wellness or premium services.

The New Media Specialist will work closely with the New Media Director Marketing Director doctors Patient Services team Aesthetic Consultants Membership Consultants and Business Development team to increase online brand awareness create engaging content generate qualified leads and support patient acquisition.

Key Responsibilities

1. Social Media Operations

Manage and update HYF Medical Centers social media accounts.

Assist with the daily operation of:

(RED). Channels

relevant platforms

Prepare and publish daily/weekly content according to the content calendar.

Monitor comments messages inquiries and audience engagement.

Increase followers reach engagement and overall online visibility.

Stay updated with social media trends and popular content formats.

2. Content Creation

Create and publish engaging content related to healthcare medical aesthetics longevity wellness and regenerative medicine.

Develop social media posts Reels TikTok videos short videos stories graphics and other digital content.

Assist with content planning scripts captions and creative concepts.

Coordinate with doctors and medical professionals to develop healthcare-related content.

Ensure all content is professional accurate attractive and consistent with HYFs premium brand image.

3. Short Video Production

Assist in planning filming editing and publishing short-form videos.

Coordinate video shoots with doctors nurses consultants and other team members.

Assist with video scripts storyboards filming arrangements and editing.

Create educational promotional behind-the-scenes and lifestyle content.

Follow current TikTok Instagram Reels Xiaohongshu and Douyin trends.

4. Doctor & Medical Expert Content

Assist in developing professional online content for doctors and medical experts.

Coordinate doctor interviews educational videos health talks and expert content.

Help build and maintain doctors professional online presence.

Turn doctors expertise and medical knowledge into engaging social media content.

Support the development of Doctor Personal Branding / Doctor IP.

5. Patient Lead Generation

Support new media campaigns designed to generate patient inquiries.

Respond to or forward social media inquiries to the appropriate patient service team.

Track inquiries and leads generated from social media platforms.

Coordinate with Patient Services and Aesthetic Consultants for lead follow-up.

Support the conversion of online traffic into consultations and appointments.

Help improve the process from:

Content Inquiry Consultation Treatment

6. Medical Aesthetic & Healthcare Promotion

Assist with marketing content and campaigns for:

Dermatology & Aesthetic & Skin & Health & Womens & Health Healthcare Membership Programs

Ensure medical-related content is accurate professional and complies with applicable UAE healthcare advertising requirements.

7. Campaign & Event Support

Assist with online marketing campaigns and promotional activities.

Support healthcare seminars VIP events exhibitions networking events and promotional events.

Create event-related social media content before during and after events.

Assist with photography video recording live content and event coverage.

Support promotional campaigns for new doctors services treatment programs and membership programs.

8. KOL & Influencer Support

Assist in identifying suitable KOLs influencers and content creators.

Coordinate influencer visits and social media collaborations.

Assist with influencer content planning and production.

Maintain communication with KOLs and content creators.

Track the performance of influencer campaigns.

9. Digital Marketing Support

Assist with Google Ads Meta Ads SEO SEM and other digital marketing activities.

Support website and social media content updates.

Assist in developing online promotional campaigns.

Monitor website traffic social media traffic inquiries and campaign results.

10. Data & Reporting

Track social media followers reach views engagement and inquiries.

Monitor leads generated from different platforms.

Prepare regular social media and new media performance reports.

Identify high-performing content and recommend improvements.

Support the New Media Director and Marketing Director with marketing data and reports.

Qualifications & Experience

Bachelors degree in Marketing Communications Media Digital Marketing Journalism Business Administration or a related field preferred.

Minimum 13 years of relevant experience in new media social media digital marketing content creation or a related field.

Experience in healthcare medical aesthetics dermatology beauty wellness hospitality or premium brands is highly preferred.

Hands-on experience managing social media accounts.

Strong experience in short-form video and content creation.

Familiarity with Instagram TikTok Xiaohongshu WeChat Douyin Facebook YouTube or LinkedIn.

Experience with video editing software and graphic design tools is an advantage.

Experience with KOL/influencer marketing is an advantage.

UAE/Dubai market experience is preferred.

Key Skills

New Media Media Marketing

Short-Form Media Aesthetic & / Influencer & Lead Data Analysis

Languages

Excellent English Mandatory Chinese Highly Preferred Arabic or Russian Advantageous

Personal Attributes

What We Offer

Competitive salary: AED /-based -compliant medical annual training and development

Opportunity to work with experienced international medical to VIP and international growth and multicultural working environment

Opportunity to participate in the development of a premium healthcare brand in Dubai

How to Apply

Interested candidates are invited to send their CV and relevant portfolio/work samples to:

Email:

Phone / WhatsApp:

Subject: New Media Specialist Dubai