Digital Strategy Director
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Job Summary
Job Description:
The Digital Strategy Director will lead and elevate digital media strategies across pitches and existing accounts. Reporting to the Chief Strategy Officer this role is responsible for building innovative data-informed narratives and solutions that strengthen dentsu medias strategic offering and client impact. The Digital Strategy Director bridges the gap between brand strategy and digital execution ensuring strategies are future-ready platform-agnostic and grounded in measurable outcomes.
Key Responsibilities
- Lead digital media strategy in pitches and major account reviews delivering compelling narratives innovations and best-in-class solutions.
- Define digital investment strategies balancing allocations across programmatic social video and emerging platforms.
- Establish and track relevant KPIs ensuring strategies are measurable and data-driven.
- Identify and integrate the right data sources to enrich decision-making ensuring seamless flow between platforms and analytics.
- Advise planners and trading teams on digital platform capabilities optimization levers and measurement opportunities.
- Partner closely with measurement leads to ensure alignment between strategy and performance reporting.
- Provide feedback to the Product & Solutions Lead and Audience Data Lead to inform product development and innovation roadmap.
- Stay ahead of emerging platforms technologies and data solutions to ensure strategies remain competitive and forward-looking.
Qualifications & Experience
- 10 years experience in digital strategy planning or media consulting with proven leadership in pitches and client strategy.
- Deep expertise in programmatic social and digital video ecosystems.
- Strong understanding of big tech platforms (Google Meta Amazon TikTok Snap etc.) and their measurement frameworks.
- Experience integrating multiple data sources into unified planning and measurement strategies.
- Excellent storytelling and presentation skills with the ability to translate complex digital solutions into compelling narratives.
- Collaborative leadership style able to bridge strategy trading product and data functions.
Location:
DubaiBrand:
DentsuTime Type:
Full timeContract Type:
PermanentRequired Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
