Senior Business Analyst — Media & Advertising Operations (SME)

Role Overview

We are seeking an experienced Lead Media Business Analyst who serves as a Subject Matter Expert (SME) in B2B customer engagement AdTech operations and commercial lifecycle management.

In this role you will own end-to-end process design and business requirements across the complete Lead-to-Cash (L2C) delivery/fulfillment and revenue recognition lifecycle. You will act as the strategic bridge connecting Sales & Account Management Ad Operations Product Engineering and Finance. The ideal candidate brings deep expertise in digital ad serving ecosystems strong CRM/Order Management knowledge and hands-on familiarity with publisher and advertiser workflows in the Dubai/UAE market.

Key Responsibilities

1. Commercial Lifecycle & Lead-to-Cash Ownership

• Serve as the primary SME for B2B advertising sales processes across the full lifecycle: lead capture qualification opportunity management CPQ (Configure Price Quote) insertion order (IO) processing ad trafficking delivery tracking billing and fulfillment.
  

• Partner with Sales Finance Legal and Ad Ops to standardize commercial artifacts (quotes contracts SLAs) and automate validation rules.
  

2. Requirements Engineering & Architecture

• Elicit document and prioritize business requirements into actionable user stories detailed process flows (BPMN) system requirements and testable acceptance criteria.
  

• Drive platform integrations across CRM (Salesforce / MS Dynamics) Order Management Systems (OMS) CPQ engines and Ad Servers.
  

• Lead cross-functional discovery workshops and translate complex business needs into clear specifications for technical teams and software vendors.
  

3. Data Modeling & System Alignment

• Design and maintain canonical data models (campaign order placement creative impression/event invoice) and define clean data handoffs between CRM Ad Servers Billing/ERP and Analytics tools.
  

• Work alongside finance and revenue teams to reconcile ad server delivery numbers with invoicing records and resolve complex revenue recognition issues.
  

4. Ad Operations & Delivery Assurance

• Validate system configurations ad trafficking logic delivery monitoring and programmatic deal rules (PMP Programmatic Guaranteed).
  

• Conduct root-cause analysis for delivery discrepancies billing anomalies or yield loss and direct remediation plans.
  

• Support Go-To-Market (GTM) launches for new ad products native packages dynamic sponsorships and cross-platform bundles.
  

5. Analytics KPIs & Governance

• Define functional requirements for dashboards and Management Information (MI) reports tracking critical KPIs (e.g. quote conversion rate fill rate delivery accuracy inventory yield revenue leakage).
  

• Establish operational runbooks user playbooks and training programs for Sales and Ad Ops teams.
  

Requirements

Required Qualifications & Experience

• Education: Bachelors degree in Business Computer Science Engineering or Media/Communications. Masters degree preferred.
  

• Experience: 10 years of professional experience combining Business Analysis Ad Operations and commercial workflow optimization.
  

• Domain Mastery: Demonstrable experience with B2B advertising Lead-to-Cash workflows ad serving infrastructure and revenue reconciliation.
  

• Systems & Tools: Hands-on experience implementing or managing CRM platforms (Salesforce Microsoft Dynamics 365 or Advendio) integrated with Ad Order Management Systems (OMS).
  

• AdTech Expertise: Deep understanding of ad servers (e.g. Google Ad Manager) programmatic deal structures (SSP/DSP PMP RTB) and dynamic inventory allocation.
  

• Regional Experience: Experience operating in the Dubai / UAE / GCC media ecosystem including an understanding of regional advertiser demands language considerations and regulatory nuances.
  

Technical & Professional Competencies

• Process Mapping: Advanced proficiency in BPMN tools (Miro Visio Lucidchart).
  

• Agile Delivery: Hands-on experience writing epics user stories acceptance criteria and managing sprint backlogs in Jira/Azure DevOps.
  

• Data Literacy & Integrations: Strong understanding of CRM-to-OMS-to-ERP integration patterns API payloads ETL/data pipelines and data quality checks.
  

• Reconciliation: Ability to inspect raw campaign delivery logs (impressions clicks events) and reconcile them against billing systems.
  

• Certifications (Desirable): Salesforce / Dynamics 365 BA Certifications Google Ad Manager Certification CBAP PMI-PBA or Certified Scrum Product Owner (CSPO).
  

Benefits

Compensation & Benefits Package (Dubai UAE)

We offer a competitive tax-free compensation structure aligned with senior AdTech leadership roles in the UAE market:

• Monthly Base Package: AED 28000 AED 38000 per month (Tax-Free based on experience and alignment).
  

• Annual Salary Equivalent: AED 336000 AED 456000 per year.
  

• Annual Performance Bonus: Discretionary annual performance-based bonus.
  

• Healthcare & Insurance: As required by UAE labor law.
  

• Flight Allowance: Annual return airfare allowance to home country as permitted by UAE labor law.
  

• Visa & Relocation: Full UAE employment visa sponsorship and End of Service Gratuity (EOSG) calculated per UAE Labor Law.