Regional Marketing Manager

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Regional MarketingManager EEMENA

This position works out of our UAE location in the Abbott Rapid Diagnostics Infectious Diseases

MAKING A DIFFERENCE IN GLOBAL HEALTHCARE

We are the world leader in Rapid Diagnostics at the point of care. Working with us youll tackle a wide array of problems including some of the worlds greatest healthcare challenges while experiencing a myriad of cultures geographies and technologies.

Description

The primary responsibility of theRegional MarketingManager is todevelopand implementmarketingstrategies and tactics successfully using a thorough understanding of the local markets in particular KSA Egypt Poland and Czechia and the product offering. TheMarketingManager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.

What Youll Do-

• Development of local commercialmarketingand promotional plans:

• Developregionalmarketingplans in alignment with the regional and global plans

• Deliver and regularly track theexecutionof themarketinginitiatives on the plan

• Manage local promotional plans (including exhibition symposiamarketingcollateral sales tools digital and PR content)

• Participate inproduct launchprojects:developbusiness & launch plans in close collaboration with the EEMENA Launch excellence Manager

• Manage themarketingexpenses budget according to the annualmarketingplan and with accountability towards theMarketingManager Lead direction. Collaboratewith the local Commercial and Finance heads for the tracking and management of the budget.

• Customer Centricityand deep understanding of regional markets:

• Customer segments mapping (size patient pathway reimbursementstakeholdersvalue proposition opportunity assessment)

• Customer focus group meetings and surveys

• Product features/benefits product utilization andcustomer insights

• Competitor intelligence

• Market dynamics (growth/decline key drivers PESTLE analysis)

• Routine participation instrategy alignmentand sales effectiveness:

• Execute and trackproduct launchplans in close collaboration with the Launch Excellence Manager EMEA (including pre-launch & post-launch phases deliverables)

• Provide input and align with Region/BU (customer segmentationvalue proposition product positioning competition pricing)

• Routine participation in sales effectiveness:

• Roll-outmarketingplans and sales tactics at sales meetings

• Execute track and report progress of annual tactical plans

• Track and monitor business figures and take actions to improve the business outcome

• Support the local sales forces in the field to win key andstrategic accountsat improved sales cycle speed and win-rate.

• Collaboratewith the commercial director and finance partner in the management of pricing to achieve profitability goals

• Collaboratewith ID Sales Scientific Liaison andMedical Affairs using own products expertise on required support to sales teams that shall successfully impactsales process

• Conductbusiness analysisand monitor key performance indicators

• Monitor training needs andcollaboratewith application specialist to deploy training (marketing strategy&product training)

• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders

• Participation to ad-hoc regional special projects

Requirements

• Acts ethically and professionally representing the company values always

• Proficiency using Microsoft Office pack & other (SharePointCRM etc.)

• Naturalinspirationalleader who can energize and align across-functionalteam to deliver the business goals

• Strong focus in understanding and extracting customer value

• Balanced mix of strategic and tactical focus

• High level of comfort interpreting and communicating complex technical information including clinical concepts statistics and outcomes

• High capacity for fast learning

• Positive mindset and collaborative attitude to bring down barriers for goals

• Ability to travel up to 40% of the time (nationally and internationally)

• Customer engagement in-field support 30% of the time.

• Required background & expertise

• Proven minimum 7 yearsmarketingexperience in diagnostics arena or other healthcare area Knowledge in Infectious Diseases field is considered an asset

• Proven knowledge of the healthcare system in the regional & local markets

• Provenmarketingand sales success track record with strengths in both strategic and tactical management

• Master or equivalent inMarketingor in the field of Biological Sciences degree preferred

• Proven ability to deliver goals in a fast-paced matrixed organization

• Proven ability to effectively communicate &collaboratewith all keystakeholdersat higher and lower reporting levels

• Proficiency in spoken and written English any additional language spoken in the region is considered an asset.

• Full proficiency in local language of the largest country in the cluster

• IT/office Tools use of core functional processes (e.g. OutlookCRMsoftwareSAP Concur Workday WebEx or equivalent) and PowerBI knowledge is considered an asset

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

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