eCRM Executive
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Role Summary
To drive CRM performance across lifecycle touchpoints ensuring revenue contribution retention growth and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels ensuring flawless on-time delivery.
Key Success drivers including Accountabilities and Responsibilities
Support the implementation of CRM strategies.
Translate strategic direction into execution-ready tasks and content briefs.
Follow best practices for campaign accuracy personalization and alignment with brand objectives.
Provide operational feedback to help refine strategies.
Build QA and deploy campaigns (BAU promotional and automated journeys) across email push in-app and WhatsAPP.
Translate business briefs into actionable requests for creative and design teams.
Manage campaign calendar updates ensuring alignment with brand and ecommerce teams.
Ensure content accuracy personalization and adherence to brand guidelines
Support A/B testing within Automated Lifecycle and BAU campaigns.
Own CRM revenue targets and optimize performance across channels.
Analyze results and implement data-driven improvements.
Technical Competencies
CRM and lifecycle marketing expertise (MoEngage Braze Salesforce Marketing Cloud or similar platforms)
Prepare weekly and monthly CRM performance reports covering KPIs (sessions revenue orders CVR AOV) and share clear observations on performance.
Experience
Basic working knowledge of CRM platforms (MoEngage Braze Salesforce Marketing Cloud or similar).
Understanding of lifecycle marketing and campaign execution.
Comfortable working with campaign data and generating basic reports.
Strong organizational skills to handle multiple campaign tasks at once.
Good communication and collaboration skills.
