Brand Manager – Specialty & Innovative Medicines

A. New Product Launches

• Lead the end-to-end commercial preparation and execution of new product launches across oncology immunology rare diseases and other specialty/innovative portfolios.
• Develop comprehensive pre-launch and launch plans including positioning value propositions messaging and customer segmentation.
• Conduct market assessments covering market size patient population treatment pathways competitors pricing access and growth opportunities.
• Develop launch timelines milestones KPIs resource requirements forecasts budgets and business cases.
• Coordinate cross-functional launch readiness across Commercial Regulatory Market Access Supply Chain Finance and other relevant functions.
• Track launch performance and implement corrective actions where required.

B. Brand Strategy & Portfolio Management

• Develop and implement annual and long-term Brand Plans based on market opportunities and business objectives.
• Translate global/regional strategies from principals into appropriate UAE commercial strategies.
• Identify growth opportunities across products indications customer segments and channels.
• Monitor market trends competitor activity treatment guidelines product performance and customer insights.
• Optimize the brand mix and lifecycle strategy throughout the products commercial life.

C. Specialty Care & Stakeholder Engagement

• Map patient journeys and identify barriers to diagnosis treatment initiation access and continuation.
• Develop stakeholder engagement strategies for healthcare professionals and relevant healthcare institutions.
• Identify and develop relationships with key opinion leaders.
• Work with Market Access to understand reimbursement tender formulary and access dynamics.

D. Market Intelligence & Business Analytics

• Analyse market and sales data to identify trends and opportunities; monitor competitors and emerging therapies.
• Track brand KPIs market share sales performance and promotional effectiveness.
• Develop management presentations and business reviews for senior leadership and principals.

E. Cross-Functional Leadership

• Act as the commercial lead for assigned brands and coordinate activities across Sales Regulatory Affairs Market Access Supply Chain Finance Business Development and Principal companies.
• Ensure all functions are aligned around launch objectives commercial priorities timelines and business outcomes.

F. Principal / Partner Management

• Prepare regular business reviews and performance updates.
• Coordinate launch plans and commercial strategies with principals; ensure alignment on marketing activities forecasts budgets and KPIs.
• Proactively identify opportunities to expand the partnership and portfolio.

Qualifications :

• Bachelors degree in Pharmacy Medicine Life Sciences Biotechnology Biomedical Sciences Business Marketing or a related discipline
• MBA Masters degree or relevant commercial qualification

Additional Information :

Experience

• 58 years of experience in the pharmaceutical industry preferably within specialty care innovative medicines or hospital products
• Proven experience in brand management and/or product management
• Demonstrated experience in new product launches

Skills & Abilities

• Strong strategic thinking and commercial acumen
• Ability to develop robust business cases forecasts and brand plans
• Strong project management and cross-functional coordination skills
• Strong communication presentation and influencing skills
• Proficiency in Microsoft Excel and PowerPoint; ability to interpret market data and commercial analytics

Remote Work :

No

Employment Type :

Full-time