Assistant Marketing Coordinator – Digital Marketing & AI

Alba Cars is looking for a hands-on Assistant Marketing Coordinator who combines digital marketing experience creative thinking and strong practical AI skills.

This is an execution-focused role where youll work across campaigns creative content customer communications events and marketing technologyhelping turn ideas into coordinated measurable campaigns.

Were looking for someone who enjoys wearing multiple hats is comfortable producing work independently and can coordinate different contributors to keep projects moving from idea through to launch.

This is not primarily a people-management role. Practical capability organisation and ownership are more important than managerial experience.

• Develop campaign ideas and turn them into clear briefs execution plans and coordinated launches.

• Manage email and WhatsApp marketing including audience segmentation copy campaign setup testing and reporting.

• Coordinate marketing activities around shared objectives responsibilities deadlines and approvals.

• Monitor campaign performance and identify opportunities to improve future campaigns.

• Communicate progress risks delays and dependencies clearly to the relevant teams.

• Help resolve bottlenecks and ensure campaigns continue moving towards launch.

• Use ChatGPT Work and Claude Cowork for research planning campaign development content production reporting and day-to-day marketing execution.

• Use AI image-generation tools to create and refine campaign concepts mockups storyboards and visual ideas.

• Connect AI tools with existing business systems through approved integrations connectors and automation platforms.

• Build practical workflows that reduce repetitive manual work and improve speed and consistency.

• Evaluate AI-generated outputs for accuracy visual quality brand consistency and suitability before use.

• Handle customer data system permissions integrations and AI-generated content responsibly.

AI should already be a practical part of how you worknot simply a tool you use occasionally for basic questions or copywriting.

• Coordinate the creative process with designers videographers photographers and other contributors.

• Prepare clear creative briefs and communicate campaign requirements effectively.

• Coordinate production revisions approvals and final delivery of marketing materials.

• Create or refine visual concepts campaign layouts storyboards and mockups where required.

• Review customer-facing materials for accuracy layout branding visual quality and technical issues before launch.

• Help maintain consistency across Alba Cars marketing channels and campaigns.

You do not need to be a dedicated graphic designer but you should have a strong visual eye and be comfortable producing usable creative work with AI tools.

• Coordinate showroom promotions events activations and other marketing initiatives.

• Liaise with internal teams suppliers and external contributors.

• Coordinate timelines materials creative requirements and approvals.

• Provide hands-on support during marketing activities and events where required.

• Hands-on experience across digital marketing marketing coordination or marketing technology.

• Experience managing or coordinating work across different marketing functions.

• Practical knowledge of email marketing WhatsApp marketing and digital campaign execution.

• Strong practical proficiency with ChatGPT Work and Claude Cowork.

• Experience using AI image-generation tools to create usable designs visual concepts storyboards or mockups.

• Experience connecting AI tools or marketing systems using integrations connectors or automation tools.

• Comfortable learning and working across different marketing platforms and technologies.

• Strong organisation and the ability to manage multiple projects deadlines and contributors simultaneously.

• Clear written and verbal communication skills in English.

• Strong attention to detail and the ability to follow projects through without repeated reminders.

• Good judgement when working with customer data system permissions and AI-generated content.

Design experience or a strong visual portfolio is an advantage particularly where it demonstrates a good understanding of layout typography colour and brand consistency.

Automotive experience is welcome but not essential.

Youll be successful in this role when:

• Campaigns move efficiently from idea through to launch.

• Responsibilities deadlines and approvals remain clear across contributors.

• Creative work is accurate on-brand and ready to use.

• Email WhatsApp and other digital campaigns are executed consistently and measured properly.

• AI and connected tools make marketing execution faster without compromising quality.

• Risks and delays are identified early rather than at the point of launch.

• Learnings from previous campaigns are carried forward into future activity.

• Salary: AED per month depending on experience

• Work visa sponsorship

• Medical insurance as per UAE labour law

• 30 days of paid annual leave

• Type: Full-time on-site position

• Location: Dubai UAE

Note: Remote or hybrid work is not available. Candidates must be based in or willing to relocate to the UAE.

• Initial interview

• Final interview and/or practical assessment where required

As this is a practical role candidates may be asked to demonstrate examples of digital campaigns AI-assisted creative work workflows or other relevant projects.

Join a growing automotive brand with a fast-moving marketing environment
Work across digital marketing creative campaigns AI automation and events
Use AI and connected technology as part of real day-to-day marketing operations
Take campaigns from initial idea through to execution
Work in a hands-on role where initiative and practical ability are valued